Objective:
Independent Advertising’s challenge was to drive awareness and understanding of Virgin Money’s MOYM proposition – a bank that offers help and support through its Red Team.
Solution:
Utilising Independent Advertising’s first party data to reach their audience through a range of high impact display formats.
Making it happen:
A powerful combination of display formats was used targeting High Income Parents, Luxury Travelers, Family Travelers, Home Improvers, Home Owners, Investors and Main Grocery Shoppers.
Results